As of 2025, WooCommerce powers 4.65 million websites worldwide, making it one of the top e-commerce platforms worldwide.
As a flexible, open-source WordPress plugin, it holds a 20.1% share of the global e-commerce platform market. The United States leads in WooCommerce usage with over 422,000 stores, followed by the UK and India.
This article covers the latest WooCommerce statistics, along with the number of WooCommerce stores, websites, usage, and more
Top WooCommerce Statistics 2025: In A View
- As of Q2 2025, there are approximately 4,653,107 active WooCommerce stores globally.
- The United States has approximately 422,024 stores, accounting for the highest number of all WooCommerce stores.
- WooCommerce’s revenue is around $27.9 million as of 2024.
- WooCommerce Checkout is the fourth most popular e-commerce software worldwide, holding a 16% market share.
- There are 95 WooCommerce themes and 902 plugins.
How Many WooCommerce Stores Are There?
As of Q2 2025, there are 4,653,107 WooCommerce stores worldwide.
That is a 0.96% increase compared to 4,601,177 Woocommerce stores recorded in Q1 2025.
Comparatively, the number of Woocommerce stores recorded at the end of 2024 was 4,748,170, while the number of stores reached its highest in Q2 2024, with 4,776,386 Woocommerce stores worldwide.
Here is a table displaying the number of WooCommerce Stores by quarter and WooCommerce store growth:
| Quarter | WooCommerce Active Stores | WooCommerce Store Growth |
|---|---|---|
| 2025 Q2 (to date) | 4,645,555 | +0.96% |
| 2025 Q1 | 4,601,177 | -0.80% |
| 2024 Q4 | 4,748,170 | 1.5$% |
| 2024 Q3 | 4,676,204 | -2.10% |
| 2024 Q2 | 4,776,386 | 1.88% |
| 2024 Q1 | 4,688,077 | 2.53% |
| 2023 Q4 | 4,573,529 | 3.77% |
| 2023 Q3 | 4,406,844 | 5.84% |
| 2023 Q2 | 4,162,363 | 4.94% |
| 2023 Q1 | 3,966,269 | 3.38% |
| 2022 Q4 | 3,902,868 | 1.93% |
| 2022 Q3 | 3,828,917 | 2.36% |
| 2022 Q2 | 3,740,925 | 5.61% |
| 2022 Q1 | 3,542,209 | 12.38% |
| 2021 Q4 | 3,207,564 | 17.33% |
| 2021 Q3 | 2,734,432 | 13.56% |
| 2021 Q2 | 2,354,554 | 12.62% |
| 2021 Q1 | 2,053,586 | – |
Source: Store Leads
WooCommerce Stores By Country
The United States has the highest number of WooCommerce stores, totaling 422,024.
The United Kingdom follows with around 171,000 stores, while India isn’t far behind at 135,000. Italy takes the fourth spot with approximately 113,000 WooCommerce stores.
Here is a table displaying the countries with the highest number of WooCommerce Stores.
| Country | WooCommerce Stores |
|---|---|
| United States | 422,024 |
| United Kingdom | 171,056 |
| India | 135,274 |
| Italy | 112,726 |
| Germany | 111,222 |
| Netherlands | 107,891 |
| France | 105,563 |
| Brazil | 101,021 |
| Spain | 99,125 |
Source: Store Leads.
WooCommerce Revenue 2025
WooCommerce’s estimated annual revenue is around $27.9 million as of 2024.
According to Matt Mullenweg, co-founder of WordPress, WooCommerce revenue from plugin sales exceeded $20 billion in 2020, following $30 million generated in 2019.
Additionally, the estimated revenue per employee for WooCommerce is approximately $159,500.
Source: Growjo
WooCommerce Market Share
In 2023, WooCommerce led the global e-commerce software market, holding a 39% share.
This reinforced its position as the preferred platform for businesses looking for flexible and powerful e-commerce solutions.
Woo Themes came in second, holding 14.95% of the market, continuing to stay competitive with a strong presence. Meanwhile, Squarespace Online Stores ranked third with a 14.67% share, recognized for its user-friendly platform for small and medium-sized businesses.
Below is a table illustrating the global market share distribution of e-commerce software platforms as of 2023:
| e-commerce Software Platform | Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
WooCommerce Market Share In The United States
With a 15% market share, WooCommerce Checkout ranks the fourth most popular e-commerce software in the United States.
In comparison, Shopify leads the market with a 30% share, while Wix Stores holds the second spot, commanding 22% of the market share.
Here is a table showing the distribution of the U.S. e-commerce market.
| e-commerce Software Platform | US Market Share |
|---|---|
| Shopify | 30% |
| Wix Stores | 22% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 15% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista
How Many Websites Use WooCommerce?
Around 15,335,839 websites use WooCommerce.
Of these, 5,371,693 websites are live. At the same time, 2,537,577 domains redirect the content to the WooCommerce websites.
Meanwhile, 9,964,146 sites previously used WooCommerce.
Source: Built With
WooCommerce Usage By Country
The United States has the highest number of WooCommerce websites, accounting for 2,187,435.
The United Kingdom takes the second spot with around 204,000 WooCommerce websites. Close behind is India, ranking third with approximately 169,000 websites.
The following table displays the countries with the highest share of e-commerce websites using WooCommerce.
| Country | Number of eCommerce Websites Using WooCommerce |
|---|---|
| United States | 2,187,435 |
| United Kingdom | 204,372 |
| India | 168,758 |
| Germany | 154,643 |
| France | 151,007 |
| Brazil | 129,032 |
| Italy | 122,533 |
| Netherlands | 112,359 |
| Spain | 112,164 |
| Australia | 106,647 |
| Russia | 95,222 |
| Poland | 95,222 |
Source: Built With
WooCommerce Websites Market Share
WooCommerce Checkout powers 16% of e-commerce websites worldwide, making it the third most popular e-commerce tool.
In comparison, Shopify leads the pack with a 27% share of the global market.
Here is a table displaying the distribution of ecommerce websites by platform:
| Platform | Share of eCommerce Websites |
|---|---|
| Shopify | 27% |
| Wix Stores | 22% |
| WooCommerce Checkout | 16% |
| Squarespace Add to Cart | 13% |
| Ecwid | 4% |
| Other | 18% |
Source: Built With
How Many WooCommerce Themes Are There?
There are 95 WooCommerce Themes.
They are categorized into various groups, including arts and crafts, bookings and accommodation, digital and audio, electronics and software, fashion and apparel, flowers, gifts and collectibles, food and drink, health and beauty, home and furniture, pets and pet care, sports and recreation, and toys and games.
In contrast, ThemeForest provides 1,500 WooCommerce themes, and WordPress.org features 1,591 WooCommerce themes. Additionally, Evanto offers 1,718 WooCommerce WordPress themes.
Moreover, WordPress.org features over 10,000 plugins with ‘WooCommerce’ in the title.
Source: WooCommerce, Evanto, Barn2 Plugins.
Top WooCommerce Themes
The Astra theme is the most popular WooCommerce theme, used by 498,150 stores, accounting for 10.7% of WooCommerce stores.
Following closely, the Flatsome theme is used by 6.7% of WooCommerce stores, making it the second most popular. The Hello Elementor theme comes in third, with 6.2% of WooCommerce stores employing it.
Here is a table displaying the most used themes by WooCommerce stores.
| Theme Name | Number of Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Astra | 498,150 | 10.7% |
| Flatsome | 310,795 | 6.7% |
| Hello-Elementor | 289,851 | 6.2% |
| Unknown | 266,723 | 5.7% |
| Divi | 249,176 | 5.4% |
| Woodmart | 193,629 | 4.2% |
| OceanWP | 80,696 | 1.7% |
| Storefront | 74,325 | 1.6% |
| Porto | 62,569 | 1.4% |
| Avada | 61,448 | 1.3% |
Source: Store Leads
How Many WooCommerce Plugins Are There?
There are 902 plugins on WooCommerce.
They are also known as WooCommerce extensions. Different categories of extensions available on the platform are:
- Developed by Woo
- Payments
- Shipping, delivery, and fulfillment
- Conversion
- Customer service
- Merchandising
- Store content and customizations
- Store management
- Marketing
Apart from the official website, there are 10,000 plugins on WordPress.org with ‘WooCommerce’ in their title.
Source: WooCommerce, WordPress
How Many WooCommerce Apps Are There?
There are 433 apps in the WooCommerce App Store.
Among these plugins, Mailchimp for WooCommerce is the most popular WooCommerce app. It is preferred by 6.7% of the total WooCommerce stores.
Meanwhile, 2.2% of WooCommerce stores have installed the WooPayments app, and 1.4% of WooCommerce stores have installed the PayPal Payments WooCommerce app, making them the second and third most popular apps on WooCommerce, respectively.
Here is a table displaying the most popular apps on WooCommerce as of 2024:
| App | Number of WooCommerce Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Mailchimp for WooCommerce | 311,274 | 6.7% |
| WooPayments | 101,323 | 2.2% |
| PayPal Payments | 63,925 | 1.4% |
| WooCommerce Subscriptions | 49,866 | 1.1% |
| Square for WooCommerce | 34,852 | 0.8% |
| WooCommerce Memberships | 25,317 | 0.5% |
| WooCommerce Product Blocks | 19,416 | 0.4% |
| WooCommerce Bookings | 16,520 | 0.4% |
| Authorize.Net | 13,323 | 0.3% |
| WooCommerce Multi-Currency | 11,911 | 0.3% |
Source: Store Leads
WooCommerce Stores: Detailed Insights
Here are further insights about the WooCommerce Stores in brief:
Top Categories For WooCommerce Stores
Home & Garden is the most popular category, with 5.3% of WooCommerce stores offering products in this sector.
Here is a table displaying the top categories of products sold by WooCommerce stores
| Top WooCommerce Store Category | Number of Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Home & Garden | 244,365 | 5.3% |
| Apparel | 228,989 | 4.9% |
| Business & Industrial | 169,200 | 3.6% |
| Food & Drink | 154,298 | 3.3% |
| People & Society | 149,309 | 3.2% |
| Beauty & Fitness | 132,337 | 2.9% |
| Health | 119,226 | 2.6% |
| Arts & Entertainment | 117,863 | 2.5% |
| Jobs & Education | 109,829 | 2.40% |
| Computers | 86,111 | 1.90% |
| Sports | 85,272 | 1.80% |
| Autos & Vehicles | 69,195 | 1.50% |
| Travel | 66,151 | 1.40% |
| Internet | 53,782 | 1.20% |
| Consumer Electronics | 41,552 | 0.90% |
| Toys & Hobbies | 39,251 | 0.80% |
| Pets & Animals | 35,612 | 0.80% |
| Books & Literature | 32,932 | 0.70% |
| Gifts & Special Events | 26,930 | 0.60% |
Source: Store Leads
Number Of Products Sold By WooCommerce Stores
The most significant share of WooCommerce stores, at 28.5%, sell between 1 and 9 different products.
The table below highlights the number of products sold by WooCommerce Stores.
| Products Sold | Stores | Percentage of WooCommerce Stores |
|---|---|---|
| 1 – 9 | 1,321,363 | 28.50% |
| 10 – 24 | 415,914 | 9.00% |
| 25 – 49 | 365,896 | 7.90% |
| 50 – 99 | 99,854 | 2.20% |
| 100 – 249 | 335,094 | 7.20% |
| 250 – 999 | 208,785 | 4.50% |
| 1000 – 4999 | 57,755 | 1.20% |
| 5000 – 9999 | 12,371 | 0.30% |
| 10000 – 24999 | 10,793 | 0.20% |
| 25000 – 99999 | 6,390 | 0.10% |
Source: Store Leads
Top Technologies Used By WooCommerce Stores
Nearly 19 out of every 20 WooCommerce stores use WordPress, making it the most widely used technology.
Here is a table displaying the most popular technology used by WooCommerce stores.
| Technology | Stores | WooCommerce |
|---|---|---|
| WordPress | 4,387,866 | 94.60% |
| Yoast | 1,662,268 | 35.80% |
| Google Tag Manager | 1,647,441 | 35.40% |
| Google Adsense | 1,584,442 | 34.20% |
| Google Ads Pixel | 1,148,315 | 24.80% |
| reCAPTCHA | 1,129,633 | 24.40% |
| Facebook Pixel | 1,000,560 | 21.60% |
| Google Analytics 4 | 816,173 | 17.60% |
| Google Analytics | 621,245 | 13.40% |
| Cloudflare | 596,921 | 12.90% |
Source: Store Leads
Top Shipping Carriers Used By WooCommerce Stores
UPS shipping is used by 2.1% of WooCommerce stores, which corresponds to 99,204 stores.
This makes it the most preferred shipping option by WooCommerce stores.
At the same time, FedEx is utilized by 1.7% of WooCommerce stores, while USPS is used by 1.5%, making them the second and third most preferred carriers, respectively.
The following table displays the most used Shipping Carriers by WooCommerce stores:
| Shipping Carrier | Stores | Percentage of WooCommerce Stores |
|---|---|---|
| UPS | 99,204 | 2.10% |
| Fedex | 81,022 | 1.70% |
| USPS | 71,035 | 1.50% |
| Royal Mail | 21,149 | 0.50% |
| Correos | 17,212 | 0.40% |
| Australia Post | 12,229 | 0.30% |
| Canada Post | 7,222 | 0.20% |
| DHL | 4,691 | 0.10% |
| InPost | 3,946 | 0.10% |
| PostNord | 3,561 | 0.10% |
Source: Store Leads
WooCommerce Store Top-level Domain Distribution
Nearly half of the WooCommerce stores (48.2%) have a .com domain.
Here is a list of the most popular domains among WooCommerce stores:
| Top-level Domain | Stores | Percentage Of WooCommerce Stores |
|---|---|---|
| .com | 2,237,826 | 48.20% |
| .shop | 154,916 | 3.30% |
| .co.uk | 118,469 | 2.60% |
| .org | 102,520 | 2.20% |
| .nl | 98,379 | 2.10% |
| .de | 97,039 | 2.10% |
| .com.br | 92,238 | 2.00% |
| .it | 90,331 | 1.90% |
| .fr | 80,344 | 1.70% |
| .net | 74,582 | 1.60% |
Source: Store Leads
WooCommerce Stores By Number Of Employees
4,565,876 WooCommerce stores employ between 1 and 9 individuals, while 13,472 stores have between 10 and 24 employees.
Notably, 98.4% of WooCommerce stores have an undisclosed number of employees.
The following table displays the number of employees WooCommerce stores have:
| Employees | Stores |
|---|---|
| 1 – 9 | 31,547 |
| 10 – 24 | 13,472 |
| 25 – 49 | 7,842 |
| 50 – 99 | 5,664 |
| 100 – 249 | 5,408 |
| 250 – 999 | 4,549 |
| 1000 – 4999 | 2,854 |
| 5000+ | 946 |
| Unknown | 4,565,876 |
Source: Store Leads
How Many Employees Work At WooCommerce?
According to the latest data, approximately 175 employees work at WooCommerce.
The company also experienced an 8% increase in its employee count over the past year.
Source: GrowJo.
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Conclusion: There Are 4.65 Million WooCommerce Stores
With over 4.65 million active stores worldwide and powering 14.7 million websites in total, WooCommerce is a popular choice among online businesses.
The United States has the highest number of WooCommerce stores, followed by the United Kingdom and India. As e-commerce grows globally, WooCommerce is expected to become even more popular in the coming years.
With around 4.64 million active stores and a strong foothold in the United States, it’s evident that WooCommerce serves a wide variety of businesses worldwide.
This can be further confirmed by the platform’s estimated annual revenue of $27.9 million and its 39% global e-commerce software market share.
Further, with more than 14.72 million websites tapping into its potential, WooCommerce is positioned to be a key player in the future of online shopping, especially with its extensive collection of themes and plugins that empower businesses to create customized and engaging shopping experiences.
