Written By: Susan Hall

Shopify is one of the most popular e-commerce platforms worldwide, with 4.46 million. Shopify empowers millions of businesses worldwide with user-friendly design, streamlining everything, secure payment gateways, and marketing tools. 

Currently, 26% of the websites using e-commerce technologies prefer Shopify over other e-commerce platforms, and Shopify has a share of 10.32% of the e-commerce software and technology market worldwide. 

In this post, let’s explore in detail the Shopify market share worldwide, its share in the top regions of the world, the share of websites using Shopify, Shopify Plus Market Share, and the share of websites using Shopify Plus. 

Top Picks: Shopify Market Share

  • Shopify owned a 10.32% share of the leading e-commerce software platform and technologies market worldwide in 2023.
  • As of 2024, Shopify Pay Installments is the third most preferred payment processing technology worldwide, with a market share of 14.6%.
  • Shopify owns a 6.3% share of the Content Management Systems market worldwide as of April 2024.
  • Shopify owned a 28% market share of e-commerce software platforms in the United States in 2023. 
  • 26% of the websites worldwide that use eCommerce technologies use Shopify. 
  • The United States is home to 2.54 million Shopify-using websites, accounting for 56.88% of the Shopify user share worldwide. 
  • Shopify Plus owns a 0.10% share of the e-commerce market worldwide as of April 2024.
  • Out of 49,261 live e-commerce websites using Shopify Plus, 55.75% of the websites are in the United States. 

Shopify’s Global Market Share

Shopify owns a 10.32% share of the leading e-commerce software platform and technologies market worldwide. 

Comparatively, WooCommerce has the highest global market share of e-commerce software platforms and technologies, with a 38.74% share. 

Woo Themes has the second-highest share of leading e-commerce software platforms and technologies worldwide as of 2023.

Global Market Share Of The Ecommerce Software Platforms

The following table displays the market share of e-commerce software platforms and technologies worldwide as of 2023.

E-commerce Platforms and Technologies Global Market Share 
WooCommerce38.74%
Woo Themes14.95%
Squarespace Online Stores14.67%
Shopify10.32%
WixStores8.10%
Others13.22%

Source: Statista

Shopify Pay Installments is the third most preferred payment processing technology worldwide, with a market share of 14.6% as of 2024.

PayPal is the most used payment processing technology worldwide, accounting for 45.5% of the market share. 

Stripe is the second most popular payment processing technology worldwide, with 18.2% of the market share. 

Amazon Pay and After Pay are also among the top 5 payment processing technologies worldwide. 

The following table displays the share of the leading payment processing technologies worldwide. 

Payment Processing Technologies Global Market Share
PayPal45.4%
Stripe18.2%
Shopify Pay Installments14.6%
Amazon Pay3.8%
Afterpay1.3%
Stripe Checkout1.3%
Braintree1.2%
Klarna1%

Source: Statista

Shopify Owns 6.3% of the Content Management Systems market share worldwide as of April 2024.

Shopify owns the second-highest Market share of the CMS market. 

In comparison, WordPress has the highest share of the CMS market worldwide, with a 62.8% share. 

In January 2024, Shopify owned 6% of the CMS market share worldwide, while in January 2023, 5.7% of the CMS market share belonged to the platform. 

The following table displays the market share owned by top Content Management Systems over the years. 

Content Management SystemsJanuary 2023January 2024May 2024
WordPress63.7%62.9%62.7%
Shopify5.7%6.0%6.4%
Wix3.6%3.8%3.9%
Squarespace3.0%3.0%3.0%
Joomla2.7%2.5%2.4%
Drupal1.8%1.6%1.4%
Adobe Systems1.7%1.5%1.4%
PrestaShop1.0%1.2%1.1%
Webflow0.9%1.0%1.0%
Google Systems1.2%1.1%1.0%

Source: W3 Tech

Shopify’s Regional Market Share

Shopify owned a 28% market share of e-commerce software platforms in the United States in 2023. 

Shopify owns the highest share of e-commerce software platforms in the United States.

In comparison, WooCommerce Checkout has the second-highest market share of e-commerce software platforms in the United States, with 17%. 

Meanwhile, with a 16% share, Wix Stores owns the third-highest share of the e-commerce software platforms in the United States. 

Market Share Of The E-commerce Platforms In The US

The following table displays the market share of the e-commerce platforms in the United States as of 2023.

E-commerce PlatformMarket Share in the United States
Shopify28%
WooCommerce Checkout17%
Wix Stores16%
Squarespace Add to Cart14%
Ecwid4%
Other19%

Source: Statista

Shopify owns a 21% share of the e-commerce software provider market in the United Kingdom.

Shopify holds the second-highest share of the e-commerce provider market in the United States. 

Comparatively, WooCommerce Checkout owns the highest market share of the e-commerce provider market in the UK, with a share of 22%. 

Meanwhile, Wix stores hold the third-highest market share with 17%. 

The following table displays the market share of the e-commerce software providers in the United Kingdom.

E-commerce ProvidersMarket Share in the United Kingdom
WooCommerce Checkout22%
Shopify21%
Others18%
Wix Stores17%
Squarespace Add to Cart12%
Ecwid10%

Source: Statista

Shopify Market Share By Website

26% of the websites worldwide that use e-commerce technologies use Shopify. 

Shopify is used by the majority of websites worldwide that use e-commerce technologies. 

Meanwhile, WooCommerce Checkout is preferred by 18% of the commerce websites on the internet, while Wix Stores is used by 18% of the websites. 

Distribution For Websites That Use Ecommerce Technologies

The following table displays the distribution of websites that use eCommerce technologies worldwide as of 2024. 

eCommerce TechnologiesPercentage of Websites on the Entire Internet
Shopify26%
WooCommerce Checkout18%
Wix Stores18%
Squarespace Add to Cart 11%
Ecwid5%
Other22%

Source: Built With

23% of the top 1 million websites using eCommerce technologies use Shopify.

Majority of the top 1 million websites using e-commerce technologies on the internet use Shopify. 

Meanwhile, the second-largest share of websites using e-commerce technologies prefer WooCommerce Checkout, and 8% of the top 1 million sites use Magento. 

The following table displays the distribution of 1 million websites using eCommerce technologies as of 2024.

eCommerce TechnologiesShare of Top 1 Million Websites on The Internet
Shopify 23%
WooCommerce Checkout14%
Magento8%
Shopify Plus7%
Presta Shop3%
Other44%

Source: Built With

20% of the Top 100K sites on the internet using e-commerce Technologies prefer Shopify.

Shopify is used by the majority of the top 100K websites using e-commerce Technologies. 

WooCommerce Checkout and Magento are used by 9% and 7% of the top 100K websites using e-commerce technologies worldwide, respectively. 

The following table displays the distribution of websites using different e-commerce technologies Worldwide as of 2024.   

eCommerce TechnologiesShare of Websites Top 100K Websites Using eCommerce Technologies
Shopify20%
WooCommerce Checkout9%
Magento7%
Amplience6%
Salesforce Commerce Cloud5%
Demandware5%
Shopify Plus4% 
Others 43%

Source: Built With

20% share of the top 10K websites using e-commerce technologies use Shopify. 

Shopify is the top choice of the top 10K websites using eCommerce technologies worldwide as of 2024.

Meanwhile, 11% and 7% of the top 10K websites using e-commerce technologies worldwide prefer to use Amplience and Magento, respectively. 

The following table displays the distribution of the top 10K websites using different e-commerce technologies. 

E-commerce TechnologiesShare of Top 10K Websites Using E-commerce Technologies
Shopify20%
Amplience11%
Magento7%
WooCommerce Checkout5%
Shopify Plus4%
Squarespace Add to cart3%
Other50%

Source: Built With

The United States is the home to 2.54 million Shopify-using websites.

56.88% of the e-commerce websites out of 4.46 million total live websites worldwide are in the United States.

Comparatively, 200,181 live websites using Shopify are from the United Kingdom, making up 4.49% of the Shopify user share. 

Other countries that have a high user share of Shopify are Australia, Brazil, and Germany, with a user share of 3.31%, 2.76%, and 2.63%, respectively. 

Countries With The Highest Number Of Ecommerce Websites

The following table displays the countries with the highest share of Shopify users as of 2024.

CountryNumber of Shopify WebsitesShare of Shopify Websites 
United States2,535,12556.88%
United Kingdom200,1814.49%
Australia147,4123.31%
Brazil122,8482.76%
Germany117,1932.63%
Canada105,3112.36%
France62,7031.41%
India60,6341.36%
Netherlands49,0541.10%
Italy42,1010.94%

Source: Built With

Shopify Plus Market Share

Shopify Plus owns a 0.10% share of the e-commerce market worldwide as of April 2024.

As a result, Shopify Plus is the 30th most preferred e-commerce platform worldwide according to its market share. 

Source: 6Sense

Shopify Plus Market Share By Website

27,462 live e-commerce websites in the United States use Shopify Plus. 

Of 49,261 live e-commerce websites using Shopify Plus, 55.75% of the websites are in the United States. 

Meanwhile, 3,464 live websites in the United Kingdom use Shopify Plus. The United Kingdom has the second-highest share of websites worldwide using Shopify Plus at 7.03%. 

Other countries with the highest number of e-commerce websites using Shopify Plus are Australia, Canada, Germany, and France, with 6.3%, 5.96%, 2.86%, and 1.9% share of Shopify Plus using e-commerce websites. 

The following table displays the countries with the most e-commerce websites using Shopify Plus as of 2024.  

Country Number of eCommerce Websites Using Shopify PlusPercentage of Total Live Websites Using Shopify Plus
United States27,46255.75%
United Kingdom3,4647.03%
Australia3,1036.3%
Canada2,9375.96%
Germany1,4072.86%
France9351.9%
Denmark6791.38%
Netherlands6101.24%
Japan4991.01%
India4660.95%

Source: Built WIth 

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Conclusion: Shopify Owns 28% Share Of The E-Commerce Platforms In The United States

Shopify is the most preferred e-commerce platform in the United States. 56.88% of the websites using Shopify are in the United States as of 2024. 

In 2023, Shopify had just 10.32% of the e-commerce technologies and software market share worldwide. Currently,  4.46 million live websites worldwide use Shopify. 

Besides, Shopify Pay Installments has also gained popularity over the years and, as of 2024, owns 14.6% of the Payment Processing Technologies worldwide. 

Hence, it will be fascinating to observe the growth of Shopify as CMS and its other services like Shopify Pay Installments and Shopify Plus with the increasing popularity of Shopify. 

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