Shopify is one of the most popular e-commerce platforms worldwide, with 4.6 million stores. Shopify empowers millions of businesses worldwide with user-friendly design, streamlining everything, secure payment gateways, and marketing tools.
Currently, 26% of the websites using e-commerce technologies prefer Shopify over other e-commerce platforms, and Shopify has a share of 10.32% of the e-commerce software and technology market worldwide.
In this post, let’s explore in detail the Shopify market share worldwide, its share in the top regions of the world, the share of websites using Shopify, Shopify Plus Market Share, and the share of websites using Shopify Plus.
Shopify Market Share 2024: At A Glance
- Shopify owned a 10.32% share of the leading e-commerce software platform and technologies market worldwide in 2023.
- As of 2024, Shopify Pay Installments is the third most preferred payment processing technology worldwide, with a market share of 14.6%.
- Shopify owns a 6.3% share of the Content Management Systems market worldwide as of April 2024.
- Shopify owned a 28% market share of e-commerce software platforms in the United States in 2023.
- 26% of the websites worldwide that use eCommerce technologies use Shopify.
- The United States is the home to 2.66 million Shopify-using websites, accounting for 57.69% of Shopify user share in the country.
- Shopify Plus owns a 0.10% share of the e-commerce market worldwide as of April 2024.
- Out of 50,556 live e-commerce websites using Shopify Plus, 55.8% of the websites are in the United States.
Shopify’s Global Market Share
Shopify owns a 10.32% share of the leading e-commerce software platform and technologies market worldwide.
Comparatively, WooCommerce has the highest global market share of e-commerce software platforms and technologies, with a 38.74% share.
Woo Themes has the second-highest share of leading e-commerce software platforms and technologies worldwide as of 2023.
The following table displays the market share of e-commerce software platforms and technologies worldwide as of 2023.
| E-commerce Platforms and Technologies | Global Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.10% |
| Others | 13.22% |
Source: Statista
Shopify Pay Installments is the third most preferred payment processing technology worldwide, with a market share of 14.6% as of 2024.
PayPal is the most used payment processing technology worldwide, accounting for 45.5% of the market share.
Stripe is the second most popular payment processing technology worldwide, with 18.2% of the market share.
Amazon Pay and After Pay are also among the top 5 payment processing technologies worldwide.
The following table displays the share of the leading payment processing technologies worldwide.
| Payment Processing Technologies | Global Market Share |
|---|---|
| PayPal | 45.4% |
| Stripe | 18.2% |
| Shopify Pay Installments | 14.6% |
| Amazon Pay | 3.8% |
| Afterpay | 1.3% |
| Stripe Checkout | 1.3% |
| Braintree | 1.2% |
| Klarna | 1% |
Source: Statista
Shopify Owns 6.3% of the Content Management Systems market share worldwide as of April 2024.
Shopify owns the second-highest Market share of the CMS market.
In comparison, WordPress has the highest share of the CMS market worldwide, with a 62.8% share.
In January 2024, Shopify owned 6% of the CMS market share worldwide, while in January 2023, 5.7% of the CMS market share belonged to the platform.
The following table displays the market share owned by top Content Management Systems over the years.
| Content Management Systems | January 2023 | January 2024 | April 2024 |
|---|---|---|---|
| WordPress | 63.7% | 62.9% | 62.8% |
| Shopify | 5.7% | 6.0% | 6.3% |
| Wix | 3.6% | 3.8% | 3.8% |
| Squarespace | 3.0% | 3.0% | 3.0% |
| Joomla | 2.7% | 2.5% | 2.5% |
| Drupal | 1.8% | 1.6% | 1.5% |
| Adobe Systems | 1.7% | 1.5% | 1.4% |
| PrestaShop | 1.0% | 1.2% | 1.1% |
| Webflow | 0.9% | 1.0% | 1.0% |
| Google Systems | 1.2% | 1.1% | 1.0% |
Source: W3 Tech
Shopify’s Regional Market Share
Shopify owned a 28% market share of e-commerce software platforms in the United States in 2023.
Shopify owns the highest share of e-commerce software platforms in the United States.
In comparison, WooCommerce Checkout has the second-highest market share of e-commerce software platforms in the United States, with 17%.
Meanwhile, with a 16% share, Wix Stores owns the third-highest share of the e-commerce software platforms in the United States.
The following table displays the market share of the e-commerce platforms in the United States as of 2023.
| E-commerce Platform | Market Share in the United States |
|---|---|
| Shopify | 28% |
| WooCommerce Checkout | 17% |
| Wix Stores | 16% |
| Squarespace Add to Cart | 14% |
| Ecwid | 4% |
| Other | 19% |
Source: Statista
Shopify owns a 21% share of the e-commerce software provider market in the United Kingdom.
Shopify holds the second-highest share of the e-commerce provider market in the United States.
Comparatively, WooCommerce Checkout owns the highest market share of the e-commerce provider market in the UK, with a share of 22%.
Meanwhile, Wix stores hold the third-highest market share with 17%.
The following table displays the market share of the e-commerce software providers in the United Kingdom.
| E-commerce Providers | Market Share in the United Kingdom |
|---|---|
| WooCommerce Checkout | 22% |
| Shopify | 21% |
| Others | 18% |
| Wix Stores | 17% |
| Squarespace Add to Cart | 12% |
| Ecwid | 10% |
Source: Statista
Shopify Market Share By Website
26% of the websites worldwide that use e-commerce technologies use Shopify.
Shopify is used by the majority of websites worldwide that use e-commerce technologies.
Meanwhile, WooCommerce Checkout is preferred by 18% of the commerce websites on the internet, while Wix Stores is used by 17% of the websites.
The following table displays the distribution for websites that use eCommerce technologies worldwide.
| eCommerce Technologies | Percentage of Websites on the Entire Internet |
|---|---|
| Shopify | 26.3% |
| WooCommerce Checkout | 18.2% |
| Wix Stores | 17.2% |
| Squarespace Add to Cart | 11.1% |
| Ecwid | 5.1% |
| Other | 22.1% |
Source: Built With
23% of the top 1 million websites using eCommerce technologies use Shopify.
Majority of the top 1 million websites using e-commerce technologies on the internet use Shopify.
Meanwhile, the second-largest share of websites using e-commerce technologies prefer WooCommerce Checkout, and 8% of the top 1 million sites use Magento.
The following table displays the distribution of 1 million websites using eCommerce technologies.
| eCommerce Technologies | Share of Top 1 Million Websites on The Internet |
|---|---|
| Shopify | 23% |
| WooCommerce Checkout | 15% |
| Magento | 8% |
| Shopify Plus | 6% |
| Presta Shop | 2% |
| Other | 45% |
Source: Built With
20% of the Top 100K sites on the internet using e-commerce Technologies prefer Shopify.
Shopify is used by the majority of the top 100K websites using e-commerce Technologies.
WooCommerce Checkout and Magento are used by 9% and 8% of the top 100K websites using e-commerce technologies worldwide, respectively.
The following table displays the distribution of websites using different e-commerce technologies Worldwide as of 2024.
| eCommerce technologies | Share of Websites Top 100K Websites Using eCommerce Technologies |
|---|---|
| Shopify | 20% |
| WooCommerce Checkout | 9% |
| Magento | 8% |
| Amplience | 6% |
| Salesforce Commerce Cloud | 5% |
| Demandware | 5% |
| Shopify Plus | 4% |
| Others | 43% |
Source: Built With
19% share of the top 10K websites using e-commerce technologies use Shopify.
Shopify is the top choice of the top 10K websites using eCommerce technologies worldwide as of 2024.
Meanwhile, 11% and 7% of the top 10K websites using e-commerce technologies worldwide prefer to use Amplience and Magento, respectively.
The following table displays the distribution of the top 10K websites using different e-commerce technologies.
| E-commerce Technologies | Share of Top 10K Websites Using E-commerce Technologies |
|---|---|
| Shopify | 19% |
| Amplience | 11% |
| Magento | 7% |
| WooCommerce Checkout | 5% |
| Shopify Plus | 4% |
| Squarespace Add to cart | 3% |
| Other | 51% |
Source: Built With
The United States is the home to 2.66 million Shopify-using websites.
57.69% of the e-commerce websites out of 4.6 million total live websites worldwide are in the United States.
Comparatively, 207,941 live websites using Shopify are from the United Kingdom, making up 4.51% of the Shopify User Share.
Other countries that have a high user share of Shopify are Australia, Brazil, and Germany, with a user share of 3.25%, 2.89%, and 2.56%, respectively.
The following table displays the countries with the highest share of Shopify Users.
| Country | Number of Shopify Websites | Share of Shopify Websites |
|---|---|---|
| United States | 2,658,912 | 57.69% |
| United Kingdom | 207,941 | 4.51% |
| Australia | 149,682 | 3.25% |
| Brazil | 133,206 | 2.89% |
| Germany | 118,166 | 2.56% |
| Canada | 107,789 | 2.34% |
| France | 63,383 | 1.37% |
| India | 59,534 | 1.29% |
| Netherlands | 48,349 | 1.05% |
| Italy | 43,741 | 0.95% |
Source: Built With
Shopify Plus Market Share
Shopify Plus owns a 0.10% share of the e-commerce market worldwide as of April 2024.
As a result, Shopify Plus is the 30th most preferred e-commerce platform worldwide according to its market share.
Source: 6Sense
Shopify Plus Market Share By Website
28,210 live e-commerce websites in the United States use Shopify Plus.
Out of 50,556 live e-commerce websites using Shopify Plus, 55.8% of the websites are in the United States.
Meanwhile, 3,540 live websites in the United Kingdom use Shopify Plus. The United Kingdom has the second-highest share of websites worldwide using Shopify Plus at 7%.
Other countries with the highest number of e-commerce websites using Shopify Plus are Australia, Canada, Germany, and France, with 6.25%, 5.88%, 2.79%, and 1.93% share of Shopify Plus using e-commerce websites.
The following table displays the countries with the most e-commerce websites using Shopify Plus.
| Country | Number of eCommerce Websites Using Shopify Plus | Percentage of Total Live Websites Using Shopify Plus |
|---|---|---|
| United States | 28,210 | 55.8% |
| United Kingdom | 3,540 | 7.0% |
| Australia | 3,159 | 6.25% |
| Canada | 2,972 | 5.88% |
| Germany | 1,411 | 2.79% |
| France | 976 | 1.93% |
| Denmark | 675 | 1.33% |
| Netherlands | 605 | 1.2% |
| Japan | 499 | 0.99% |
| India | 484 | 0.96% |
Source: Built WIth
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Conclusion: Shopify Owns 28% Share Of The E-Commerce Platforms In The United States
Shopify is the most preferred e-commerce platform in the United States. 57.69% share of the websites using Shopify are from the United States.
Comparatively, Shopify owned just 10.32% of the e-commerce technologies and software market share worldwide in 2023. Currently, 4.6 million live websites worldwide use Shopify.
Besides, Shopify Pay Installments has also gained popularity over the years and owns 14.6% of the Payment Processing Technologies worldwide as of 2024.
Hence, it will be fascinating to observe the growth of Shopify as CMS and its other services like Shopify Pay Installments and Shopify Plus with the increasing popularity of Shopify.
