TikTok is currently one of the best platforms for social media marketing. If you are a Shopify owner, this can be the best time to integrate TikTok into your online store. The trending hashtag #TikTokMadeMeBuyIt has gotten over 60 billion views on TikTok.
Tiktok has become a source of discovery, inspiration, and product recommendation where creators are promoting their unique products through 15-30 seconds videos on this platform. Now, you can use the TikTok Shopify Integration to promote your products on this platform and increase your sales.
Here, I have shared a step-by-step guide on how you can use this integration on your Shopify store and start selling in no time. So, without further ado, let’s get started.
How To Add TikTok To Shopify – Quick Verdict
TikTok is a potent marketing tool for Shopify stores, offering vast reach and the lucrative #TikTokMadeMeBuyIt trend. The article provides a clear guide on integrating TikTok with Shopify, outlining requirements and best practices for success. This integration is a promising sales channel worth exploring.
Is TikTok Available for Shopify?
Yes, TikTok Business and Shopping apps are available for Shopify store owners. Users can install the apps directly from the Shopify App Store. With this app, sellers can promote products on TikTok among billions of users by adding product links to their accounts.
Note: TikTok is not available worldwide for business. It is only accessible in the US, UK, and some Southeast Asian countries.
TikTok Requirements For Shopify
If you want to sell on TikTok with your Shopify, your store must meet these requirements:
- An active Shopify store
- A business account on TikTok (TikTok for Business)
- A verifiable business address
- Products that meet TikTok’s product guidelines
- A clearly displayed return policy
How To Connect TikTok To Shopify? (Step By Step Guide)
Follow these simple steps to install TikTok in your Shopify store:
Step 1. Log into your Shopify account and open Settings from the admin dashboard. If you haven’t created a store yet, follow this ultimate Shopify checklist to start from scratch.
Step 2. In the settings, click on the “Apps and Sales Channel” option. Here, you can see the apps installed in your store.
Step 3. Open the Shopify App Store from the top right corner of the screen.
Step 4. Search for the keyword “TikTok” from the search box.
Step 5. Select the TikTok app from the search results. Make sure to pick the one with the right logo.
Step 6. Next, click Install to install the app to your Shopify store.
Step 7. Finally, the system will ask you to connect your TikTok Business account with your Shopify store. You can log into your TikTok account and easily add the channel to your store.
How To Sell on TikTok With Shopify?
Once the TikTok app is installed in your store, you can start promoting your products on the app through video content. If you don’t know how to get started, here’s a quick guide to creating content and selling your products.
Step 1. Log into your TikTok Business account and open Ads Manager.
Step 2. Open Assets and choose the Creative option from the drop-down menu to open the video creation panel.
Step 3. Here, you will find three options for creative ad videos for your products:
- Video Template: For creating a slideshow video ad for products.
- Smart Video: Use this option to upload images and generate videos out of it. You can also add sound effects and music to make it creative.
- Smart Video Soundtrack: If you don’t have your own soundtrack, you can find one from TikTok with its proprietary smart technology.
Step 4. Now, your video is ready to publish. The next step is setting up an ad campaign for the product. Click on “Create an Ad” and then “Advertising Objective” to choose a specific objective for your ad.
Step 5. If you have multiple videos, you can use the split test (A/B testing) option to find the right audience for your products. Then, check the size, resolution, and thumbnail, and finally, post your video to your TikTok account. Don’t forget to add the specific product links with the video so shoppers can find the product page.
Soon, the audience will find your video and visit your store to purchase the products. Ensure the content is engaging and relevant to your niche so you can get the desired sales. Within no time, you will start getting paid on TikTok and expand your business worldwide.
5 Best Practices To Sell On TikTok With Shopify
Setting up your store and connecting your TikTok Business account won’t be enough to generate sales. You need to create a strategy and follow proven tips to find the right audience. Here are some proven tips and practices:
1. Focus on Your Niche: If you are a famous creator on TikTok and want to sell your own merchandise, make sure the products match your style and video content. If you upload cooking content, selling kitchen items would make sense. Nobody wants you to purchase beauty items from your store.
2. Understand Your Audience: Closely pay attention to your audience’s behavior, interest, and content preferences to know what your target audience is. This will help you create relevant and engaging content for your products.
3. Create Creative Content: TikTok is a fun, creative, and entertainment platform. So your content should not be very salesy. Instead, create fun and engaging content that entertains your audience and entices them to purchase.
4. Collaborate with Influencers: Even if you are not a creator yourself, you can partner with TikTok influencers who align your brand and niche. This way, your product will reach a broader audience.
5. Offer Promotions and Discounts: You can offer discounts and promotional deals to your existing followers to increase your sales. If you have a physical store, you can encourage them to visit the nearest store for exclusive deals.
Conclusion: Follow The Step-By-Step Guide For TikTok Shopify Integration
The integration between TikTok Business and Shopify can open an opportunity for new sellers to reach a broader audience. The TikTok stats say they have more than 1.67 billion users around the world, so it can be a lucrative opportunity to promote your Shopify products.
If you are ready to take your social media marketing to the next level, it’s time to experiment with TikTok’s advertising and video tools.
This guide will help you jumpstart the process without any hassle. Since the platform already has billions of users, you can start making money on TikTok quickly. Ensure you follow the guidelines and requirements so your content resonates with your niche and style.
New users can start with the Shopify free trial and take advantage of the huge audience of TikTok to boost their sales.
