Comparing Shopify vs Shopify Plus, you see a big difference in its pricing and features. However, Shopify and Shopify Plus are not two different platforms. They are part of Shopify’s pricing plans aimed at different users. 

The first one is a set of regular plans designed for small & medium-sized businesses, while Shopify Plus offers tailored solutions to significantly large businesses and is available as contractual agreements.

In this post, I will share a detailed comparison between Shopify and Shopify Plus, covering all the important aspects such as pricing, eCommerce features, customer support, etc. By the end of the article, you will have the exact idea of whether you need to upgrade to Shopify Plus or if standard plans would work just fine for you.

Let’s get started.

Shopify vs Shopify Plus: A Quick Overview 

So, what is Shopify? What is Shopify Plus? These questions might be buzzing over your head with confusion.

Many merchants face difficulties when choosing between regular Shopify plans and Shopify Plus. However, both share core functionalities and technology under the same dashboard. Here’s a quick comparison: 

Comparison ParametersShopify Shopify Plus
Pricing$39/month to $399/monthStarting at $2,500/month ($2,300/year on a 3-year term)
Online Store & Customization
Shopping Cart & Checkout
Unlimited Products
Payment OptionsWide rangeWide range
Fraud Protection
24/7 Support✅ (with priority support)
Exclusive Apps
API CallsLimitedIncreased limits
CustomizationLimitedAdvanced with Launchpad and Scripts
Multi-Store Management
B2B Features
Wholesale Channel
Dedicated Account Manager

Shopify vs Shopify Plus: A Head-to-Head Comparison

Now, you already know that Shopify and Shopify Plus are two sides of the same coin. 

So let’s compare both thoroughly so you can decide which one suits your business the most.

1. Shopify vs Shopify Plus: Plans And Pricing

There is no doubt the pricing structure differs from each other as both cater to different audiences. So, let’s compare the pricing plans and their value for money.

Shopify Pricing

Currently, Shopify offers three different packages in its regular pricing model. 

FeatureBasic ShopifyShopifyAdvanced Shopify
Monthly Price$39/month$105/month$399/month
Annual Price$29/month$79/month$299/month
Staff Accounts1515
Transaction Fees2.9% + $0.302.7% + $0.302.5% + $0.30
Best ForNew BusinessesGrowing BusinessesEstablished Businesses
Shopify Pricing
Source: Shopify

All the regular Shopify plans offer a 3-day free trial for new users. They can extend their trial period to 30 days by paying $1 for the selected plan. 

However, there are hefty transaction fees included with each plan, whether you sell online or in person. You can avoid paying these additional charges if you simply use Shopify Payments as your payment provider.

Shopify Plus Pricing

Guessing the price of Shopify Plus is quite complex as it can vary according to customers’ needs. Still, I will give you an idea of how it can cost businesses with different needs.

  • License Fee: $2,500/month

The license fee of Shopify Plus starts from $2,500/month for a 1-year term. If you go for a 3-year term, the license price will go naturally down to $2,300/month. 

License Fee: $2,500/month
Source: Shopify
  • Shopify Plus Apps: Ranges between $0 to $500

To go along with Shopify Plus’s advanced features, you might need to install pricey applications to your account. However, the pricing of apps can differ according to their worth.

  • Customized Website: $3K to $100K

Shopify Plus also offers pre-built sites like Shopify. Still, since larger businesses might need a tailored website aligned with their brand’s look, prices of licenses can increase up to $100K according to the services Shopify Plus provides. 

As a result, Shopify Plus’s pricing can range between approximately $2K to $100K. However, this is just an estimation of how it can charge a particular business according to its needs. You can always contact experts on the website to negotiate the exact prices for your business. 

Winner: Shopify has a reasonable pricing structure. Shopify Plus is not for you unless your business is enterprise-level.

Shopify vs Shopify Plus: Ease Of Use

Shopify is famous for providing a top-notch user interface and navigation system to its users. Let’s see which one is much easier to use between these two.

Ease Of Use Of Shopify

Shopify’s regular plans are beginner-friendly. Regardless of what Shopify plan you choose, it is just a matter of time before you start making your website up and running. 

However, customizing themes for your store can be a bit of a stress for those who aren’t that tech-savvy. It won’t be an issue for merchants with some coding experience. But if you are not one of those, you might need to take the help of an expert.

Ease Of Use Of Shopify Plus 

Shopify Plus is also intuitive and super easy to use. The best part is that you will have the guidance of your personal account manager, who will help you from setting up the store to selling products. 

Unlike Shopify, you will receive help for any kind of common or technical issues you face.

Winner: Shopify Plus is the winner of this section, as it offers personalized solutions at every step of your selling journey. Shopify is also simply the best option for non-technical users. 

Shopify vs Shopify Plus: Selling Features

Luckily, both Shopify and Shopify Plus are filled with exceptional eCommerce features that will help you grow and scale your online store. 

However, Shopify Plus has a few more in its bucket apart from all the Shopify features. Let’s look at what they have to offer.

Shopify’s Ecommerce Features

Shopify offers its customers a wide range of top-notch eCommerce features. I will discuss some of them below. 

  • Multi-channel Selling: 

First, let’s talk about multi-channel selling. This feature allows you to integrate other online selling channels, such as Amazon, eBay, social networks, etc, into your store. It helps you create a better customer base. 

  • Product Management: 

Shopify offers a variety of product management tools that help you maintain your product stock, sell, and update. 

  • Abandoned Cart Recovery: 

This feature is offered by Shopify with its very basic plan. You need to pay a monthly charge in order to use this feature, but it helps you retain almost 50% of your customers. However, Shopify Plus offers this feature for free. 

  • Multi-currency Selling: 

Shopify supports a wide range of currencies from all around the world. It automatically converts a specific currency according to the customers’ region. This feature boosts conversion rate and customer experience.

  • Analytics and Reporting: 

Shopify offers a decent set of reporting and analytics tools that help you keep tabs on your business performance. However, these features can be different for each Shopify plan. The Basic and Shopify plans only offer real-time analysis, while you get more in-depth reports with the Advanced plan.

  • POS: 

The Shopify POS app will allow you to manage product inventory, custom employees, reporting, etc. The basic POS feature comes for free with the Shopify and Advanced plans. But in order to unlock the Pro version, you will need to pay $89/month

Shopify Plus’s Ecommerce Features 

Now, let’s see what Shopify Plus has to offer.

  • Unlimited Staff Accounts: 

Shopify Plus offers unlimited staff accounts to its customers. Only Shopify‘s Advanced plan allows you to add unlimited accounts to your online store. It allows you to streamline teamwork. Plus, you will have more control over the employees’ activities.

Additionally, Shopify Plus offers 200TB of storage with unlimited bandwidth. Even if you are getting a million orders per second, your store server won’t get overloaded with this much bandwidth and capacity.

  • Wholesale Channel: 

With the Wholesaler Channel option, you will be able to set a separate and password-protected store-front within your store. Wholesalers can use this extension to sell and manage their products. 

The extension will offer similar products at a lower price. So, it can be profitable for both shop owners and shoppers. 

  • Customizable Checkout: 

With Shopify Plus, you will have more control over your brand as it offers advanced customization options for the checkout page. You can also personalize the checkout page according to your potential customer’s behavior. 

  • Access to POS Pro: 

Shopify Plus provides you with a special version of Shopify Point Of Sale called Shopify POS Pro, which integrates all the basic POS features, such as retail staff management, customized receipts, unlimited POS staff, delivery, in-app analytics, and daily sales reports. 

With Shopify Plus, you are free to allow access and custom roles to unlimited staff members. It will help you manage your store more easily. 

  • Exclusive Channels and Apps: 

With Shopify Plus, you will be able to integrate some exclusive tools and applications that are only accessible to Plus members. For instance– 

a. Launchpad is a scheduling app that effectively helps you schedule your inventory management and product stocking. Shopify Flow app helps you automate most of the functionalities and workflow. You can invite visitors and potential customers to your Shopify store with Bulk Account Inviter.

b. Script editor allows you to add personal experience to your regular customers’ carts. With the Shopify Expansion feature, you can also handle up to nine store expansions to promote your products globally.

  • Merchant Success Program: 

This program will help you create a clear roadmap to success on Shopify. It will also provide the necessary training and support you need to reach the top.

  • Shopify Plus Academy: 

Shopify Plus gives you access to the exclusive Shopify Plus Academy that offers resources and materials to learn the best eCommerce practices. 

Apart from that, you will also get all the access and features you are getting with the regular Shopify plans.

  • Other Integrations: 

Shopify Plus offers you advanced API access that allows integrate apps with logistics support, marketing, and conversions.

Winner: Shopify Plus is the winner of this section without any second thoughts. It offers way more features and access that will help you make seven to eight figures.

Shopify vs Shopify Plus: Designs And Templates

With more aesthetic themes and designs on your plate, you can easily give your website a professional touch and a great visiting experience for your customers. Let’s see who is more versatile than the other.

Shopify Standard Themes

Shopify Theme Store offers more than 90 professional-looking themes to merchants, including both free and paid. The paid version of themes ranges between $50 to $180.

Shopify Standard Themes
Source: Shopify Themes

All the themes are mobile responsive and come with advanced design options. But with the regular plans of Shopify, you will need some coding knowledge in order to customize these themes.

Shopify Plus Themes

The quantity of the themes on Shopify is the same, but you will get some additional access, such as Shopify Liquid and Custom Checkout Page

Shopify Liquid, designed by Shopify itself, is a special template design language. With this editor, you can customize your chosen theme to a whole new level. However, you can leave the customization part to your personal account manager, something you won’t get with the regular Shopify plans.

Winner: Despite offering the same number of themes, Shopify Plus is the winner as it offers you additional access and customization.

Shopify vs Shopify Plus: Support Services

Shopify is known for providing world-class customer support to its users. But it can differ according to the plan you choose. 

Shopify Support Services
Source: Shopify

Shopify’s Customer Support 

Shopify offers its customers the best variety of solutions compared to other eCommerce platforms. If you face technical or common issues, you can contact Shopify’s support staff using live chat, emails, and phone calls.

Shopify’s community forums and comprehensive documentation also help you find answers to common questions.

Shopify Plus’s Customer Services 

Since Shopify Plus is mainly designed to cater to industry-level businesses, you will receive premium support from the Shopify team. The dedicated account manager will take care of your technical and troubleshooting issues.

You will also get help from a Merchant Success Manager throughout your selling journey so you can expand your brand’s name globally.

Winner: Having a personal manager that solves all your store’s issues can be a real deal. So, Shopify Plus wins the round as it offers premium and personalized support.

When To Switch To Shopify Plus?

Shopify is perfect for small businesses and entrepreneurs who are just starting out. It’s easy to use and offers a wide range of features, which makes it a great option for first-time store owners. 

However, as your business grows and needs scaling, you can switch to Shopify Plus, as it has enterprise-level features and tools.

Switching to Shopify Plus gives you access to omnichannel sales features that will help your business expand internationally.

Related Read:

Conclusion: Shopify Plus Outshines Shopify Standard Plans For Enterprise!

Now, to finally settle this debate, Shopify Plus is undoubtedly the winner of this comparison, as it offers many advanced features, exclusive apps, unlimited access, and personalized guidance.

Nonetheless, Shopify is the more affordable option if you don’t have large-scale needs. It’s great for small businesses and start-ups, and it’s perfect for stores that are just getting started. Shopify Plus is more expensive, but it’s geared toward larger businesses and offers more features and benefits.

Both plans allow you to create a custom store, add products, manage orders, and track sales. But Shopify Plus also offers advanced features like built-in SEO, abandoned cart recovery, and one-click shipping. So, if you’re looking for a platform offering more power and flexibility, Shopify Plus is definitely the way to go.

Get started with Shopify’s 3 + 30-day trial to try the platform’s features and eCommerce capabilities. This way, you will know if and when you need to upgrade to Shopify Plus. 

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